Internet Marketing Advantage Blog

1: Choose the right domain name for your website. Websites
with a good domain name are easier to remember and trust.
The right domain name should have the .COM extension,
should be short (one or two keywords), English language,
and somehow related to the product you sell.

2: Focus on the content, easy navigation and logical flow
instead of making your website cute. Don’t include pop-up
message. Increasing demand for pop-up window suggests that
you will annoy a lot of visitors if you have this feature.

3: Design your website around a theme. Clearly state what
you are about on the top of the page. Don’t confuse readers
with links all over the copy. Provide information on the
website that helps visitors solve their problems. Build a
case for your business that leads reader to conclude that
you are the only business for them; irrespective of the
cost.

4: Give browser some reasons to come back to your website -
like free newsletters, monthly specials, etc. Keep the
content fresh and add/delete pages regularly. This will
keep your information up-to-date and help you get better
search engine ranking.

5: Identify keywords that are important for your business,
and use them in copy. It may make sense to have one page
per keyword. Include keyword in the title tag, as well as
in the page description tag. Use them in plurals also, when
it makes sense. You can check Google, Overture or other
search engines for keyword options at no cost.

6: Search engines do not index images, thus any text
presented as image will not help you with your web
presence.