Marketing in Snail Mail Vs E-mail1314
It was not too long ago that most people had no internet leave alone e-mail1314 address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail1314 popularly known as e-mail1314. E-mail1314 opened new avenues to the world of communication. In the beginning e-mail1314 was only used as another means of communicating with other people for personal or business related matters. Now people of every age group have an e-mail1314 address. But, since past few years its potential for marketing has been exploited to its maximum both in good and as well as bad manner. At the same time who can disregard the services of direct mail1314 which has been operating since nearly two centuries? It is still the preferred method of communication for many people.
E-mail1314 is the cheapest method of communicating available as of this date. The advantage with email1314 is that you can send email1314 to many people at the same time just with the click of a mouse where as in the case of direct mail1314s one has to go through putting letters in envelopes for each and every person, make different address labels, mail1314 it and also have to bear the cost of mail1314ing. Time is money and e-mail1314 marketing saves a lot of time.
While e-mail1314 marketing might look easy but if you compare the net result the story is totally different. When you are marketing through e-mail1314 you go to make sure that you are e-mail1314ing the right person otherwise the e-mail1314 would end up going to junk folder. Also you got to be careful that you donít miss the subject or the body of the e-mail1314 otherwise the net result would be same. In this age of spamming, spammers use variety of subjects, so you have to put the subject keeping in mind that it wouldnít send your e-mail1314 to the spam folder again. In contract the direct mail1314 gets a better treatment. Studies show that direct mail1314 is more efficient and has better success than e-mail1314. First, it is not as easy to block direct mail1314 as junk e-mail1314 and secondly the process of blocking mail1314s itself is not automated like e-mail1314. The other reason why people hate e-mail1314 marketing is due to constant bombarding of e-mail1314s from spammers and illegal marketers from Nigerian money scams to porn to online prescription drugs to stock quotes to what not. In addition to that, you also get promotional offers from big companies and who can ignore phishing these days. Due to all these people have developed a negative perception about e-mail1314 marketing and they simply delete or spam the e-mail1314 if they do not identify it as their regular e-mail1314. In contrast direct mail1314 is seen with respect and people pick their mail1314 as a daily routine and open them with a priority.
Direct mail1314 has a personal feel attached to it, one of the reasons why people prefer mail1314 greetings over an electronic greeting. It takes time to personalize a direct mail1314 where as an e-mail1314 is instant and the fate of e-mail1314 is also instant i.e. immediate deletion. Researchers are constantly puzzled by the mystery surrounding why people are so enthusiastic about direct mail1314. But no worries this only good news for the marketers that they have something in their tool kit that works. So marketers have the mail1314ing list of potential customers handy and send some nicely composed letters to them about your company and its products.
Snail mail1314 has a potential of going through the hands of gatekeepers and administrative assistants before actually going to their boss which can end up being thrown in trash. The survival chances are rare unless its subject is business oriented and has some important information. But e-mail1314 wins in this regard, as it reaches directly the person to which it is intended to go, after that its fate is left to the person whether to read or send it to spam folder.
A more scientific explanation of why direct mail1314 is dearer to people than e-mail1314 is the sensory perception of people. A direct mail1314 uses three of the four senses of a person i.e. visual, verbal, listening and touching where as e-mail1314 does not use sense of listening and touching. But this can be achieved by adding appealing graphics, text reading ability and streaming audio to the e-mail1314.
The statistics show that direct mail1314 has not died and in fact the volume has grown by leaps and bounds in past few decades. A typical example is the fact that we receive more magazines, journals, mail1314s from universities, DVDs etc. than we used to receive few years ago. This leaves the marketers with a dilemma about which method to use. The answer is simple, use email1314 to contact only those people who you know and use direct mail1314 for the people who donít know you.