Internet Marketing Advantage Blog

5 Magnets Guaranteed to Draw

New Customers to Your Business

by Joe Gracia

Before you can sell your products and services, you must first attract prospects and customers to your business.

Only then can you begin to educate them about the benefits you have to offer them.

While most of your competitors will take the quick and easy road by using ineffective ‘One-Step’ marketing that just promotes their products and services to disinterested people, you can focus your marketing resources on the Two-Step approach that will catapult you ahead of your competition overnight.

Step One: Attract interested prospects to your business.

Step Two: Convert a percentage of those prospects into paying customers.

Why do you need to take two steps to maximize your sales?

Imagine 10,000 people at a huge festival.

Now picture a tent with a large sign above the entrance that says . . .

‘FREE COOKING DEMONSTRATIONS.’

Picture another tent with a sign that says . . .

‘FREE WORKSHOP: HOW TO START YOUR OWN BUSINESS!’

And another that says . . .

‘FREE PRESENTATION: RELIEVING BACK PAIN.’

What kind of people do you think will enter the ‘Cooking Demonstration’ tent? People who are interested in cooking, of course. The very people who also have a higher than average interest in buying cooking accessories.

Who would enter the ‘How to Start a Business’ tent? How about people who have some interest in starting their own business? These are perfect prospects for products and services geared to new entrepreneurs.

And who would enter the ‘Relieving Back Pain’ tent? People who have back pain!

Within each of those tents are targeted prospects who are potential customers for products and services related to each of those Free Informational presentations.

The vendors putting on each of those ‘Prospect Generating Presentations,’ are focusing their time and efforts only on people who have a genuine interest in the types of products and services they are offering.

One-Steppers would have just wandered around the festival among the 10,000 visitors yelling, ‘Pots and Pans for Sale! — Only $399!’

Or, ‘Buy Our Business Start-up Book — Only $24.99!!’

Or, ‘Sign up for our Back Pain Treatments! Only $35 a Session!’

What a waste. No one is going to buy anything from the One-Steppers haphazardly promoting their products and services. No one knows them, likes them, or trusts them.

And, more importantly, most of the people hearing their spiel, have absolutely no interest in what they are selling.

But within each tent, a certain percentage of prospects are going to buy what each vendor offers them.

Why? Because these Two-Steppers know how to use marketing magnets to attract just the kinds of prospective customers they want. And during the presentations, the prospects will have the opportunity to get to know, like and trust the presenters.

The offer of free information related to your product or service — information about the problem your product or service solves — is a powerful magnet, that most people can’t resist.

In addition to a free workshop or presentation, here are 5 more magnets that you can use in your business to attract interested prospective customers.

1) FREE TIPS BOOKLET: Create a simple booklet filled with tips related to your product or service. For instance, if you are a beauty consultant, create a Beauty Tips booklet.

2) FREE NEWSLETTER: Create a free newsletter that shares tips and information related to your service — like the one you are reading right now. We have attracted over 700,000 prospects to sign up for our newsletters for our two Web sites, and each time we send one out, we receive thousands of dollars in sales. You could do the same.

3) FREE REPORT: Create a free report on an important aspect of the problem your product or service solves.

4) FREE INFO-PAK: Compile a report and tips into a free Info-Pak of information that will appeal to prospects for your product or service.

5) FREE INFORMATIONAL WEB SITE: A Web site can be an ideal resource for your prospects and customers. You can provide information about your company, your products and services, or even better, lots of free information related to your product or service that your prospects would find appealing.

This is exactly what thousands of business owners are doing. Both of our Web sites — Give to Get Marketing and Get Organized Now! are jam-packed with tons of helpful information to attract people who want this kind of information.

Why do we provide all of this valuable information for free? Because our Web sites are like those tents we told you about earlier. They serve as irresistible magnets that attract thousands of people who are perfect prospects for the products we sell.

Does it work? You bet it does! This is a perfect example of the Give to Get philosophy in action. We attract hundreds of thousands of interested prospects to our business each year – of which many thousands become loyal customers.

Use the power of marketing magnets and you’ll reap tremendous rewards — both professional and financial.

Give a lot to your prospects and your customers, and you will get a lot in return.

————————————————————————————-

Copyright © 2000-2009 by Joe Gracia – All Rights Reserved.

via Give to Get Marketing Web Site.

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting.  Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting.

There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content.  This is critical for two reasons and explains why there is such a demand for Web copywriting.  The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day.  With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read.  The second reason that is important to have good web content is that it will give you a better chance at having your website indexed.  The way that websites are indexed is that search engines have search bots go through and find different web sites.  The search bots analyze the page and look for particular keywords.  To truly know what you should write when developing a website, you need to have some knowledge of Web copywriting.  There are many different factors that go into getting your website indexed and noticed by the search bots so this is where experience in this arena can greatly help.

If you have experience in Web copywriting, you will find that you will have a great deal work available for you.  You can write Web content for websites as well as sales letters and other types of marketing materials for websites.  In addition to the reasons that you must write good web content, this content must also be easy to read for your prospective audience so that the traffic driven to a client’s website can be converted into sales.

Web copywriting will continue to grow in leaps and bounds due to the difficult nature of this task.  You must work to get your website noticed by both search engines as well as human audiences.  This is a difficult task because you’re writing for two audiences as opposed to one and making sure that you can sell at the same time.

Hopefully this article and Web copywriting has given you some good information if you are thinking about going into this field.  There are a great deal of opportunities and it is a very flexible and high-paying occupation due to the fact that you can work from around the world if you have an Internet connection.  You’ll want to take some time to read more about the field so you have a better grasp of how you should write for people.  Any person can write Web content but it takes a strong copywriter to write content that can sell as well as get indexed.  This is a field which will take a great deal of time to learn so be sure to expand your Web horizons as well as you can.

Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting.  Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting.

There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content.  This is critical for two reasons and explains why there is such a demand for Web copywriting.  The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day.  With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average content that no one wants to read.  The second reason that is important to have good web content is that it will give you a better chance at having your website indexed.  The way that websites are indexed is that search engines have search bots go through and find different web sites.  The search bots analyze the page and look for particular keywords.  To truly know what you should write when developing a website, you need to have some knowledge of Web copywriting.  There are many different factors that go into getting your website indexed and noticed by the search bots so this is where experience in this arena can greatly help.

If you have experience in Web copywriting, you will find that you will have a great deal work available for you.  You can write Web content for websites as well as sales letters and other types of marketing materials for websites.  In addition to the reasons that you must write good web content, this content must also be easy to read for your prospective audience so that the traffic driven to a client’s website can be converted into sales.

Web copywriting will continue to grow in leaps and bounds due to the difficult nature of this task.  You must work to get your website noticed by both search engines as well as human audiences.  This is a difficult task because you’re writing for two audiences as opposed to one and making sure that you can sell at the same time.

Hopefully this article and Web copywriting has given you some good information if you are thinking about going into this field.  There are a great deal of opportunities and it is a very flexible and high-paying occupation due to the fact that you can work from around the world if you have an Internet connection.  You’ll want to take some time to read more about the field so you have a better grasp of how you should write for people.  Any person can write Web content but it takes a strong copywriter to write content that can sell as well as get indexed.  This is a field which will take a great deal of time to learn so be sure to expand your Web horizons as well as you can.

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that.

A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website.  One important part of the high page rank work is developing good web content.  The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots.

There is a great deal of writing on the Internet today which is very boring and does not interest people.  The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumble upon your page.  You do not get a great deal of time to impress your site upon these people so what you have to say and how you say it is going to be the difference between a sale and another lost lead.

If you are interested in SEO copywriting, look into some of the following sources for more information. Here is the website of one particular company where you can learn more about SEO copywriting in a tutorial forum: http://www.seo-gold.com/seo-tutorial/.  To find many more resources, search the Internet using the following term: “SEO tutorials.” You will have great success in learning more about this particular field.

Good SEO copywriting focuses on many different factors such as the good web content as well as keyword optimization.  Keyword optimization is making sure that your website has full use of a particular set of keywords so that when people search the Internet for these phrases, your site will be on the first page of results.  This is how you generate good organic search engine traffic.  This deal does go beyond just keyword optimization when looking into making a website work.  Take your time to learn more from the resources that were listed above.  This can give you a good idea of what you will need to become an SEO copywriter or give you some criteria on when to hire one.

Just as some general information, a good SEO copywriter should help you develop a high page rank within the different search engines as well as help build the sales at your website.  It is important to get traffic to your website but is also important that you have a good lead conversion ratio.  What this means is that you want more people to visit your sites and that gradually more of these visitors convert to quality sales for you.  By providing good content that sells, you are setting yourself up as a person who excels at SEO copywriting. Hopefully this article on SEO copywriting has benefited you. This can be a very lucrative field if you learn to market on the Internet.

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that.

A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website.  One important part of the high page rank work is developing good web content.  The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots.

There is a great deal of writing on the Internet today which is very boring and does not interest people.  The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumble upon your page.  You do not get a great deal of time to impress your site upon these people so what you have to say and how you say it is going to be the difference between a sale and another lost lead.

If you are interested in SEO copywriting, look into some of the following sources for more information. Here is the website of one particular company where you can learn more about SEO copywriting in a tutorial forum: http://www.seo-gold.com/seo-tutorial/.  To find many more resources, search the Internet using the following term: “SEO tutorials.” You will have great success in learning more about this particular field.

Good SEO copywriting focuses on many different factors such as the good web content as well as keyword optimization.  Keyword optimization is making sure that your website has full use of a particular set of keywords so that when people search the Internet for these phrases, your site will be on the first page of results.  This is how you generate good organic search engine traffic.  This deal does go beyond just keyword optimization when looking into making a website work.  Take your time to learn more from the resources that were listed above.  This can give you a good idea of what you will need to become an SEO copywriter or give you some criteria on when to hire one.

Just as some general information, a good SEO copywriter should help you develop a high page rank within the different search engines as well as help build the sales at your website.  It is important to get traffic to your website but is also important that you have a good lead conversion ratio.  What this means is that you want more people to visit your sites and that gradually more of these visitors convert to quality sales for you.  By providing good content that sells, you are setting yourself up as a person who excels at SEO copywriting. Hopefully this article on SEO copywriting has benefited you. This can be a very lucrative field if you learn to market on the Internet.

Within this article today, we will look at SEO copywriting services from a couple of different perspectives.  Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services.

If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today.  When you are looking for an expert within this field, do not take the first company that you come across.  You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on.  You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service.  You want to ask for testimonials from a couple of previous clients of the SEO copywriting services company.  Take your time to search the Internet for a couple of different companies that you would like to work with and then compare prices and services of the companies you like.  By doing a comparison as well as checking up on the company for its reputation and pass service, you will be putting yourself in a good position to work with a company that knows what it is doing.

That part of the article focused on how to look for a SEO copywriting services company.  Within the remainder of this article, we will look at ways that you can work to create your own SEO copywriting services company.  This is a very crowded field with many players today so you must make sure that you do something to set yourself apart.  You could be the best SEO copywriter out there but if you do nothing to set yourself apart no one will know the difference.  It may help to focus upon a particular niche where you know that you can write very effectively and with a strong background.  This can be a competitive advantage that you use to market your firm so that companies feel comfortable coming to you.  If you have done little SEO work in the past and are interested in this field due to a passion for the Internet and experience in copywriting, take the time to build a couple websites for yourself.  You can use these as training modules so that when you land a client, you will have some experience from which you can draw on.

Whether you are looking for an SEO copywriting services company or looking to start your own, they key is to make sure that you know how to separate the good from the bad.  Hopefully this article on SEO copywriting services has helped give you some ideas based upon which perspective you are looking into his article at.  The key is to go out and do your research so that you can benefit from the SEO industry as a whole.

Within this article today, we will look at SEO copywriting services from a couple of different perspectives.  Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services.

If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today.  When you are looking for an expert within this field, do not take the first company that you come across.  You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on.  You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service.  You want to ask for testimonials from a couple of previous clients of the SEO copywriting services company.  Take your time to search the Internet for a couple of different companies that you would like to work with and then compare prices and services of the companies you like.  By doing a comparison as well as checking up on the company for its reputation and pass service, you will be putting yourself in a good position to work with a company that knows what it is doing.

That part of the article focused on how to look for a SEO copywriting services company.  Within the remainder of this article, we will look at ways that you can work to create your own SEO copywriting services company.  This is a very crowded field with many players today so you must make sure that you do something to set yourself apart.  You could be the best SEO copywriter out there but if you do nothing to set yourself apart no one will know the difference.  It may help to focus upon a particular niche where you know that you can write very effectively and with a strong background.  This can be a competitive advantage that you use to market your firm so that companies feel comfortable coming to you.  If you have done little SEO work in the past and are interested in this field due to a passion for the Internet and experience in copywriting, take the time to build a couple websites for yourself.  You can use these as training modules so that when you land a client, you will have some experience from which you can draw on.

Whether you are looking for an SEO copywriting services company or looking to start your own, they key is to make sure that you know how to separate the good from the bad.  Hopefully this article on SEO copywriting services has helped give you some ideas based upon which perspective you are looking into his article at.  The key is to go out and do your research so that you can benefit from the SEO industry as a whole.

There are a great many companies that offer SEO copywriting service.  This is a very competitive field but it is a growing field due to the demand and need for good web content.  This article will focus on how you can sell SEO copywriting service.

The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field.  Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of SEO copywriting service.

SEO copywriting is a little different and more difficult than many other forms of copywriting due to the demands placed upon the writer.  Often when you’re writing copy you are writing for a particular audience and know what the audience wants.  This is where SEO copywriting can be a little more difficult is because you are writing for a couple of different audiences at the same time.  You must walk the tightrope in being sure that the web content that you develop fits with what the search engines search bots are looking for when indexing sites but your web content must also entice your target audience to buy your products or services.

To become good at SEO copywriting service, you will want to focus on learning what the important keys to building a good website are.  The first key is being sure that you have very good web content that the search bots are looking for and that your audience desires.  The second key one is to make sure that you develop good back links.  Back links are developed when other web sites link back to your web site. This helps the search bots find your website and index it potentially higher in the search engine rankings.  There are many other factors that go into having a high page rank and being noticed by search engines but these are the two factors that stand out most in importance.

There are many different companies that offer this service so you will want to develop a particular niche in which you can focus.  By learning the common steps of SEO copywriting, you will have a general basis to focus on many different industries but if you focused on one particular niche, this could allow you to have specialized knowledge in a competitive advantage over many other competing firms.

Hopefully this article on SEO copywriting service has been beneficial to you.  This field can be difficult to learn about because you have to make sure that you know about copywriting but also how to put it in a format that fits for the Internet and allows your copy to excel.  There’s a great deal more competition potentially on the Internet due to the fact that there are over 4 billion web pages out there.  It can take a great deal of work to get a website indexed and noticed and this is where good SEO copywriting service comes into play.

Search engine copywriting is a field that continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field.  As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales.  This will ensure that search engine copywriting will continue to be in demand.

To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly.  The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines.  It is much harder for your website to be highly ranked without being optimized for search engines.  The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your webpage is easy to search and is indexed by search engines.  If this is not done, you will find that you will not have the sales results that you would like from the Internet.  You are able to buy traffic to come to your website but you will find that you are missing out on an important piece of the sales pie by not focusing on organic traffic.  This traffic can often be more highly concentrated and better leads for you then can traffic that you buy to send to your website.

To get your website indexed within the search engines, you must have original content that is in high demand.  Search engines index web pages by sending their search bots through these different web pages.  The search bots are looking for many different factors but the key is that your writing on certain topics and at the information is valuable.  The information must be valuable both to the search bots so that they index you as well as when people were searching for your information.  Search engine copywriting companies play an important part in this role because they can help develop your website to be optimized for search engines as well as convert traffic into sales.  While it is important for you to get traffic, the key is also to make sure that this traffic can turn into dollars in your pocket.

Search engine copywriting is a growing field which demands that you must have knowledge of how the Internet works as well as great copywriting skills.  If you are able to provide both of these skills, you will be able to write your own paycheck.  If you want to learn more about search engine copywriting, search on the Internet under the terms “SEO tutorials.” This can give you a great deal more information as far as what search engines look for and how different search engine copywriting firms operate.  There is a great deal of competition in this field today so if you’re interested, there is a great demand for your services.

Search engine copywriting is a field that continues to develop each and every day.  Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field.  As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales.  This will ensure that search engine copywriting will continue to be in demand.

To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly.  The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines.  It is much harder for your website to be highly ranked without being optimized for search engines.  The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your webpage is easy to search and is indexed by search engines.  If this is not done, you will find that you will not have the sales results that you would like from the Internet.  You are able to buy traffic to come to your website but you will find that you are missing out on an important piece of the sales pie by not focusing on organic traffic.  This traffic can often be more highly concentrated and better leads for you then can traffic that you buy to send to your website.

To get your website indexed within the search engines, you must have original content that is in high demand.  Search engines index web pages by sending their search bots through these different web pages.  The search bots are looking for many different factors but the key is that your writing on certain topics and at the information is valuable.  The information must be valuable both to the search bots so that they index you as well as when people were searching for your information.  Search engine copywriting companies play an important part in this role because they can help develop your website to be optimized for search engines as well as convert traffic into sales.  While it is important for you to get traffic, the key is also to make sure that this traffic can turn into dollars in your pocket.

Search engine copywriting is a growing field which demands that you must have knowledge of how the Internet works as well as great copywriting skills.  If you are able to provide both of these skills, you will be able to write your own paycheck.  If you want to learn more about search engine copywriting, search on the Internet under the terms “SEO tutorials.” This can give you a great deal more information as far as what search engines look for and how different search engine copywriting firms operate.  There is a great deal of competition in this field today so if you’re interested, there is a great demand for your services.