Internet Marketing Advantage Blog

If you still don’t have a customer list, here is a quick
step-by-step guide to build one fast:

1: Create a page on your website to collect visitors’
information, such as their name and email address. Tell them
that if they signup for your newsletter you’ll give them a free
sample of your product, or some other deal.

2: Buy a Revisitors targeted traffic campaign and redirect the
traffic to the page you built to collect visitors’ information.

3: That’s it. People will signup for your newsletter and will
receive emails from you. Send them monthly newsletters following
the four rules above and they will, sooner or later, buy your
products!

Today I want to share with you some tips about building and
managing your customer list. Remember: if you have a website
with a customer list, you MUST email your customers to raise
your income. The most common way to do it is by writing
newsletters. Newsletters can be a pain to write, but guarantee a
very good return on investment. Thanks to my experience, I put
together four simple MUST FOLLOW rules that can turn a poor
newsletter marketing into a great success. Enjoy!

1: Broadcast Monthly – As a rule I send out at least one message
per month just to keep communication lines open. You don’t
want to constantly be barraging your customers with sales every
email so in my monthly broadcasts I usually inform my customers
of new resources that have become available at my site. I often
upload free articles that I source from copyright-free places or
websites that I partner with. If you can, try and create unique
resources of real value – writing articles yourself is an option
if you have knowledge about the industry your business operates
in. I inform my customers about the new resources and end with a
small reminder about our services – 10% sales pitch, 90% good
content.

2: Offer Discounts – I have a list of people that have yet to
become customers, my prospects list. For this list I have an
automatic series of responses sent out, first starting weekly,
then turning monthly that offers them enticements to join. Once
a prospect has been subscribed to my list for a long time I have
an automatic email go out offering them a discount to try my
business out. I even cut the price to the point where I don’t
make a profit just to get the prospect to trial the service. I
know if they like it they will use it again so often the act of
converting them into a customer is the final roadblock that a
discount offer removes.

3: Encourage Referrals – One of my favorite techniques is to
offer incentives for my present customers to bring in their
family and friends. The easiest customers to acquire are from
current customers recommending your business. Word of mouth is
always the best marketing method so why not encourage it as much
as you can? Each current customer is potentially the best
salesperson you could ever find and sometimes all it takes is an
offer, like a credit for services/discount voucher or even just
an email suggesting they tell friends about your business. Happy
customers are happy to spread the word, they just sometimes need
a little nudge to do it.

4: Market Research – Are you considering launching a new product?
Maybe you want to know what your clients think of your customer
service? How about gathering statistics about your customer
demographics to help with future marketing efforts? All these
questions can be answered by sending a survey to your list.
Perhaps you can offer incentives to fill out a survey such as
discount vouchers, two-for-one deals or free samples. However
you do it, your current list is a fantastic store of minable
data just waiting to be accessed. Services like SurveyMonkey.com
give you the tools to create online surveys easily, which can be
linked from or included in one of your broadcast emails to your
list.

Does this look familiar: “I can sell hundreds of juicers a day
just from one web site, use an online payment service to collect
the cash, and hire someone to ship them for me. And if a
customer has a problem, he can send me an e-mail about it. And I
can do it all from this little room in my basement. No one has to
know where I am or what my phone number is. I am safely
anonymous.”

Now that thinking may work for some small home-based
entrepreneurs, but, overall, it is not a good way to do
business. Why? How can customers get questions answered if they
want to speak to someone, or if they want to complain, or even
offer praise? What if a customer wants to send you a personal
letter? How can they do all that if you remain masked and
anonymous on the Internet?

This is a list of three MUST DOs to sell better and more on the
internet – no matter what you sell!

1: Provide Your Physical Address – The idea that the Internet
would all but exterminate the old “brick- and-mortar” places
to do business was deflated years ago. If you are in business,
you need a physical location where your customers can go, and
you must tell them how to get there. A P.O. box address
is not enough. You must give your actual street address and
provide driving directions on at least one of your web site pages.

2: Provide Your Telephone Numbers – How else can your
customers contact you, your salespeople, or your service staff
if they have questions about their vehicles? Keep in mind, too,
that not all your customers feel comfortable in conducting
business over the Internet. Many would prefer to hear a human
voice on the other end of the phone. Include your local and 800
numbers. You should also include a fax number for those
instances where a customer needs to send a document that they
cannot email. Don’t include your phone number or fax number in
text form on your website. Put these into graphics. Text will be
picked up by spammers and you will receive more unwanted faxes
and phone solicitations.

3: Provide Your E-mail Address – A basic “info@” e-mail
address is good for general inquiries about your dealership.
However, if you provide it you must have someone check it
regularly and respond to or forward items that come in. Keep in
mind also that each one of your salespeople should have his or
her own e-mail address, as should the people in F&I, customer
relations, and parts and service. Of course, those addresses
should be on their appropriate pages in your web site. Two
things to consider when you include e-mail addresses on your web
site: Don’t use single word email addresses, spammers who use
dictionary broadcasts of emails will find you. Don’t use
“Mail to” links in your website, spammers who use spiders to
find email addresses will gather these and send you extra
messages you really don’t want.

Never forget: even with a presence on the Internet, you are
still doing business with people who want your product and need
to know how to reach and visit you. Having your basic business
contact information displayed prominently on your web site shows
your potential customers that you are open, available, and ready
to serve. And this will help you increase your sales!

Do you know that you could make a LOT of money simply by
referring new customers to Revisitors? It’s really easy: become
a Revisitors affiliate (it’s free and takes only 2 minutes) and
refer people to Revisitors using a special link we’ll generate
for you. We will then pay you an astonishing 20% commission on
EVERY sale made using this link. To help you make even more
sales, we created a large set of promotional material you can
use free of charge to promote Revisitors to your friends,
colleagues and customers! This includes attractive banners, a
professionally written text for your newsletter and
high-conversion headline texts.

Click here to learn more and join our affiliate program NOW:
http://www.revisitors.com/affiliates.html

The secret of web success is not really a secret, but
somehow people always seem to forget it, or make it their
lowest priority. The secret is remembering what’s
IMPORTANT. For all the people who kick the tires, only some
will buy. To succeed, you need a steady stream of potential
customers who are interested in your products. Visitors who
are likely to buy. As I’m sure you know, the missing
ingredient is traffic. Potential customers. Targeted,
quality traffic.

Revisitors gets you targeted traffic! With our system, you
won’t have to wrack your brain trying to come up with
marketing schemes and tricks to bring visitors to your
site. All you’ll have to do is decide how much traffic you
want, and we’ll deliver it!

Our traffic comes from a large network of specialized
websites, each with its own narrow market, that receive
thousands of visitors every day. We process this traffic
using a proprietary algorithm and a manual review process
to maximize your internet advertising by redirecting
targeted traffic to your site. Basically, all we do
is redirect the traffic coming from our network to your
website.

When you make a purchase, one of our specialists will visit
your website and, whether you specified a target or not,
will set up your campaign to send you massive amount of
visitors to your website. It is in our best interest to do
so, if you generate sales or contacts chances are you’ll be
back for another purchase.

Thanks to this manual review process, our online
advertising technology will maximize your internet
advertising dollar! By connecting your website to
our content-rich affiliate sites and search engines, we can
deliver targeted visitors that go well beyond any
traditional online promotion method.

Remember – more traffic will give you more leads, and more
leads means more sales!

Click here to receive targeted traffic NOW:
http://www.revisitors.com

1: Choose the right domain name for your website. Websites
with a good domain name are easier to remember and trust.
The right domain name should have the .COM extension,
should be short (one or two keywords), English language,
and somehow related to the product you sell.

2: Focus on the content, easy navigation and logical flow
instead of making your website cute. Don’t include pop-up
message. Increasing demand for pop-up window suggests that
you will annoy a lot of visitors if you have this feature.

3: Design your website around a theme. Clearly state what
you are about on the top of the page. Don’t confuse readers
with links all over the copy. Provide information on the
website that helps visitors solve their problems. Build a
case for your business that leads reader to conclude that
you are the only business for them; irrespective of the
cost.

4: Give browser some reasons to come back to your website -
like free newsletters, monthly specials, etc. Keep the
content fresh and add/delete pages regularly. This will
keep your information up-to-date and help you get better
search engine ranking.

5: Identify keywords that are important for your business,
and use them in copy. It may make sense to have one page
per keyword. Include keyword in the title tag, as well as
in the page description tag. Use them in plurals also, when
it makes sense. You can check Google, Overture or other
search engines for keyword options at no cost.

6: Search engines do not index images, thus any text
presented as image will not help you with your web
presence.