Internet Marketing Advantage Blog

Are you spending more money on your Yellow Pages ads than Internet marketing?  Why?  Do more of your customers use the yellow pages than the Internet?

If you’re in any high-tech industry, this is old news to you. But, if you’re selling consumer products to a local market and still think that the two-color, half-page ad you are running in your local yellow pages directory is a justifiably better marketing spend than spending a little bit of money on your Internet presence, you may want to reconsider.

Pretend it’s 7:42 p.m. on a Wednesday and your heat just stopped working (its cold today in Boston).  You pull up Google to search for “heating repair, city”. Two seconds later, you get a list of company names, addresses, phone numbers, maps, and website URLs. Just like that, you’ve instantly found what you wanted, without even thinking about where you keep the yellow pages.

Do you even have a yellow pages in your home or office?

This is a common scenario used to establish how integral search engines has become in our daily lives.  But what about the online versions of yellow pages?  Here is some other evidence for you. In a September 2007 article written by Chris Smith for Search Engine Land, the trends he sites clearly show a decline in Internet Yellow Pages usage while search engine traffic continues to soar.

Chris writes, “It’s my opinion that Google’s (and other top search engine) innovations in local search combined with increasing inclusion of business listing data in the search engine results pages (“SERPs”) is causing users’ behavior to change. Users are finding more and more the information they’re seeking directly in SERPs, negating the need to find Internet Yellow Pages.”

To many marketers serving a local-area target market, search engine optimization and pay-per-click marketing can be scary, expensive territory. The great thing with all the different ways to get started in search engine marketing is that you can start simple and low cost and work your way up from there.  For search engine optimization you can use the free SEO tool Website Grader, and for Google Adwords you can set your ads to only show up in a local area and pick a daily limit to your spending to manage your budget.  Before you get started, just make sure you understand the difference between paid and organic search.  Finally, you should also read this article about Free Google Advertising- it is a must for any local business.

In this new world of marketing, outbound marketing strategies just don’t hold up when compared to inbound marketing practices – things like SEO, PPC, and becoming an active participant in the blogosphere and social media.  The better you become at working all facets of inbound marketing, the more likely you are to show up on the first page of Google.

Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned. AOL, Netscape & Lycos all take their results from the Open Directory. Google gives a lot of importance to sites being listed in the Open Directory. In addition to this, getting registered by the Open Directory will also help you improve the link popularity of your site.

In this article, we focus on how you can get your site an optimum listing in the Open Directory so that your site gets a high ranking in the search engines which use results from the Open Directory. Even if your site is already listed in the Open Directory, you should read this article to find out how you can get multiple listings in the Open Directory.

Before you submit your site, go through your entire site and ensure that there are no missing graphics, no links leading to empty or non-existent pages and no “Under construction” symbols. Also, check for typos and grammatical errors. Furthermore, your site must provide good content. If your site simply contains links to various affiliate programs, you will find it difficult to get through. The Open Directory does not mind sites containing links to affiliate programs, as long as you provide proper content.

Now, we need to review the factors that AOL, Netscape and Lycos use to rank sites from the Open Directory. You should not be too worried about the ranking of your site in the Open Directory itself – not too many people use the Open Directory for finding information. However, the algorithm that the Open Directory uses is similar to the algorithm that Netscape uses, and hence a high ranking in Netscape generally means a high ranking in the Open Directory and vice-versa.

Before we begin reviewing the factors influencing the ranking of your site, you need to select the two most important keywords for your site based on their popularity. If you don’t yet know the keywords which are applicable for your site, have a look at my article on “Choosing the correct keywords for your site”. In this article, I have mentioned that while selecting the keywords for your site, you should look at both the popularity of the keywords as well as their competitiveness. However, for the purpose of this article, don’t worry about the competitiveness – select keywords only on the basis of popularity.

Broadly, here are the factors which influence your rankings in AOL, Netscape and Lycos:

i) Presence of the keyword in the Title and Description

If you want to rank highly for a keyword, the Title and the Description that you use to submit your site to the Open Directory should contain the keyword. Note that this Title is not the Title that you have used in the home page of your web site and that this Description is not the description that you have used in the Meta Description tag of your home page. Rather, it is the Title and the Description of your site’s listing in the Open Directory.

ii) Prominence of the keyword in the Title and the Description

“Prominence” means how close the keyword is to the beginning of the Title and Description. Other things remaining the same, closer the keyword to the beginning of the Title and the Description, higher your ranking.

iii) Presence of the keyword in the URL

Other things remaining the same, your site will get a higher ranking if a keyword or a part of the keyword is present in the URL of your site.

iv) Presence of the keyword in the Category name

In Netscape, other things remaining the same, if the keyword is present in the name of the Category, your site will get a higher ranking. Even if only a part of the keyword is present in the name of the category, your site will get a higher ranking. Note that this is applicable only in Netscape.

v) Number of sites in a category which contain the keyword in their descriptions

In Netscape, other things remaining the same, more the number of sites in a category which contain the keyword in their descriptions, higher the ranking for all sites in that category. Once again, this is applicable only in Netscape.

Now, as you can see from points i) and ii), if your site has to be ranked at the top for a particular keyword, the keyword needs to be present in the Title. However, the Open Directory insists that the Title be the official name of your site.

Hence, unless the official name of your site contains the keywords, you have little or no choice with respect to the Title. Short of changing the official name of your site, there is not much that you can do.

Now, assuming that your target keyword is not present in the official name of your site, search AOL for the keywords which you had selected and find out if the top 10 sites in AOL all have the keyword in the Title. If they do, your site will not be able to get a high ranking for those keywords. In this case, select two more keywords based on their popularity and again search AOL for those keywords. If the top 10 sites all contain the keyword, reject the keywords and select the next two keywords. In this way, find out two keywords for which the top 10 sites don’t contain the keyword in the Title.

Of course, if the official name of your site contains the keywords, then you are in luck! This means that your Title will contain the keywords and there is a good chance that you will get a high ranking for those keywords.

Now we come to how you should write the description of your site. When you write the description, your aim should be to make the Open Directory editor’s job as easy as possible. You should not give the editor the feeling that he/she needs to edit your description in any way. The moment an editor starts to edit your description, you risk having your keywords removed from your description.

Your description should be a single sentence which conveys what your site is all about and contains the two keywords you are targeting as close as possible to the beginning of the description. However, your description should not just be a list of keywords – the description that you use should be a proper sentence and should be grammatically correct.

Broadly, here are the rules that you should remember when forming the description:

i) Make sure that the description can tell a visitor what your site is all about. Things like “Have a look at our site” or “Welcome to my site” does not tell a visitor what your site does.

ii) Avoid hype of any sort. Avoid using ALL CAPS or exclamation marks. Phrases like “The best web site dealing with widgets!!” or “Offers the BEST QUALITY, CHEAPEST WIDGETS you can find anywhere” are inappropriate.

iii) Don’t capitalize every word in your description – capitalize only the first word. Of course, if some of the words in the description are proper nouns, then you should capitalize them.

iv) Write the description in the third person. Don’t say “We offer financial planning and credit counseling services”, say “Offers financial planning and credit counseling services.”.

v) Don’t make your description too long – limit yourself to 15 words at the most. If you are lucky, you may be able to get accepted with a description longer than 15 words. However, longer the description, higher the probability that the editor will want to edit it.

vi) Check your description for typos and grammatical mistakes.

vii) End your description with a period. If the editor has to add the period to the end of your description, she may also end up editing the description, which is not what you want. Your aim is to have the editor accept the exact description that you had written in order to ensure that your keywords are not removed from the description.

Now, we come to how you can select the right category for your site. Go to the Open Directory, and search for the two keywords you have established. Does a particular category come up at the top for both the keywords? If so, go to that category, and see whether the sites present in the category are similar to yours. Also see whether that category has a Description and/or a FAQ. Read them and find out whether that category is applicable for your site. If so, this is the category you should submit your site to.

If different categories come up at the top for the two keywords, go through all the categories and find out which is the most appropriate category among the different categories.

For some keywords, you will find that the Open Directory does not display any categories. In this case, find out which category most of the top sites belong to and submit your site to that category, assuming it is applicable for your site.

Once you have selected the right category, click on the “add URL” link at the top. Type in the address of your site in the first text box, the official name of your site in the next text box, the description that you have earlier developed in the third text box and your email address in the fourth text box. Although the Open Directory says that including the email address is optional, I would recommend that you include it – if, for some reason, your site is not accepted, the Open Directory editor may want to tell you why your site has not been accepted.

What to do if your site is not accepted

After submitting your site, go to the category where you have submitted your site every day and see when your site gets listed. If you find that your site is not in that category, it may so happen that you have been placed in a different category. Type in your domain name in Open Directory’s search box and see whether your site comes up in the results. I have seen some sites getting accepted within 1 day and some sites in about 2-3 weeks.

If your site has not been listed after three weeks, then re-submit it to the same category and wait for another three weeks. If your site is still not accepted, then have a look at your site again. Does it contain any missing images or links, links to empty pages or under construction signs? Does it provide good content? Does it have any spelling or grammatical errors?

If you are absolutely convinced that your site is eligible for being accepted by the Open Directory, then the fact that your site is not being accepted may signify one of two things:

i) The editor of that category is inactive, i.e. he/she has not been reviewing sites for a long time.

ii) He/she is your competitor, and does not want to list you.

In this case, the first step is to write to the editor of the category. Scroll down to the bottom of the category to which you are trying to submit your site and click on the name of the editor. If that category does not have an editor, go to the category above that in the hierarchy. For instance, suppose you are trying to submit to the Computers: Consultants: Business Systems category. At the time of writing of this article, that category did not have an editor. In this case, you should go to the Computers: Consultants category and click on one of the editors there. Click on the “Send to editorname” link, and in the Comments field, write a very polite message to the editor. Tell her that you have been trying to submit your site to the Open Directory and you have been unsuccessful. Give her the complete details of your submission, i.e. the category to which you submitted, your URL, the Title and the Description that you used and the dates on which you submitted. Ask her as to whether there are any mistakes that you are making and whether she would be kind enough to point out the mistakes to you so that you can correct them.

If, after two weeks, you don’t get any reply from the editor and are not accepted into the Open Directory, then look for another category which is applicable for your site using the method outlined earlier and submit your site to this category.

Getting Multiple Listings in the Open Directory

If you have already got your site listed in the Open Directory, you may try and get your site some additional listings in it. Begin by selecting two keywords which are different from the keywords for which you are already ranked well. Then try and locate another category which is applicable for your site and submit your site there with a new description which contains the two new keywords you have selected.

If you are lucky, you may be able to get a listing in this new category, especially if the editor of this category is different from the editor of the category where your site is already listed. Again, if the second category to which you want to submit your site is a regional category (i.e. a category applicable to the geographical region in which your company is located), that again improves your chance of getting a second listing. Alternatively, if you were originally listed in one of the regional categories, then getting your site listed in one of the general categories is also possible, assuming that the products or services you are selling are not intended for a regional market only.

However, you have a much better chance of getting a second listing if you submit one of the internal pages of your site to a different category (assuming you can locate a category which is applicable for that particular page), rather than again submitting the home page. For instance, if you type in 1stSearchRanking.com in Open Directory’s search box, you will notice that my site has four listings – the home page of my site, the page linking to all my articles, the page which describes my newsletter on search engine positioning and this page on submitting sites to the Open Directory.

Submitting an internal page has the benefit that the Title no longer needs to be the official name of your site. This allows you to include keywords in the Title. For instance, the listing for the page containing my articles has the title of “Search Engine Positioning Articles”, which, of course, has no relation to the name of my company – 1st Search Engine Ranking.com. Before submitting one of the internal pages of your site, you should change the title of the page (here, by “title”, I mean the Title tag of the page, i.e. the Title that is displayed at the top of the browser window when the page is opened) to the Title that you want the page to be listed under in the Open Directory. This improves the chance that the Open Directory editor will accept the title that you had submitted.

However, don’t go overboard with submitting internal pages – you can be penalized for spamming. Don’t start submitting any doorway pages that you have created – they will be rejected. Any internal page that you submit must provide some unique content and must be relevant to the category to which you want to submit the page.

Today I want to share with you an interesting and profitable way
to make money on the internet with very low efforts: affiliate
marketing.

Affiliate Marketing is a popular method of promoting web
businesses in which you are rewarded for every visitor,
subscriber and customer provided through your efforts, much like
the practice of paying finder’s-fees for the introduction of new
clients to a business. Compensation may be made based on a
certain value for each visit (Pay per click), registrant (Pay
per lead), or a commission for each customer or sale (Pay per
Sale), or any combination of the three.

Affiliate marketing works well for both the company selling the
product and the affiliate because both parties make money in the
process and each helps the other become more successful.

Read below to learn more, then make sure to scroll down to our
TODAY’S INSTANT MONEY TIP section to read my step-by-step guide
to find your online goldmine in affiliate marketing.

First, let’s take a look at the overall concept of Affiliate
Marketing. The process starts when a company has a successful
product to offer. The company will build a web site and offer
that product to the consumer. The next hurdle the company has to
overcome is getting web traffic to their site. After all, they
can have a kick-butt product but if nobody knows about it, they
won’t make a dime. This is where you, the affiliate marketer
comes into play.

When you signup for any affiliate program, you will receive a
special link that keeps track of the visitors you refer as an
affiliate. Now, your main goal is to redirect as much targeted
traffic as you can so you can raise your profits. There are two
ways for this: you will have to build a web site that generates
traffic and then “refer” part of that traffic to a partner
company, or you can buy targeted traffic from a reliable source
and redirect it to the website you are affiliated with. At
Revisitors.com, we have thousands of online entrepreneurs that
buy our targeted traffic (starting at $19,95) and redirect it to
an affiliate website, earning MUCH MORE than their investment.
The return on investment (ROI) for this type of opportunity is
usually very high, and it’s definitely worth a try.

The most common way to earn money by referring people to a
website as an affiliate is the Cost Per Lead (CPL) commission
structure. This is also the most used method by customers who
buy Revisitors targeted traffic and redirect it to the website
they are affiliated with.  A CPL program is advantageous because
you simply need to convince your traffic to provide their
information to your partner company. In other words, a cost per
lead affiliate program will pay for each person or “lead” that
is referred to your partner’s web site. A Lead is any personal
information that a visitor submits to a company for the purpose
of allowing the company to solicit their product or services.

Here is a rough example: Let’s say that a company offering a
“make money with affiliate marketing ebook” makes an average of
$50.00 profit from each sale made on their web site. They know,
based off of web site statistics and sales, that one in four
customers will buy their product or “convert” as it is commonly
referred to. They can then offer an affiliate a certain amount
of money (we will use $20.00 for our example) for each person
they refer to their web site that generates a lead. So, if an
affiliate gets 100 people each month to click on an ad and fill
in their information on the company’s web site they would make
$2000.00. The company would have made $5,000 from the referrals
and it will have only cost them the $2000.00. Again, both the
company and the affiliate succeed in with this method because
the company has extra sales it would not have had without the
home based affiliate business and the affiliate gets paid for a
product they do not manage or own. Now, I don’t know about you
but as for myself, I don’t mind having an extra $2000.00 each
month from a website that maintains itself. Imagine having
10 web sites that all do the same thing for different affiliate
programs.

Today I want to share with you an interesting and profitable way
to make money on the internet with very low efforts: affiliate
marketing.

Affiliate Marketing is a popular method of promoting web
businesses in which you are rewarded for every visitor,
subscriber and customer provided through your efforts, much like
the practice of paying finder’s-fees for the introduction of new
clients to a business. Compensation may be made based on a
certain value for each visit (Pay per click), registrant (Pay
per lead), or a commission for each customer or sale (Pay per
Sale), or any combination of the three.

Affiliate marketing works well for both the company selling the
product and the affiliate because both parties make money in the
process and each helps the other become more successful.

Read below to learn more, then make sure to scroll down to our
TODAY’S INSTANT MONEY TIP section to read my step-by-step guide
to find your online goldmine in affiliate marketing.

First, let’s take a look at the overall concept of Affiliate
Marketing. The process starts when a company has a successful
product to offer. The company will build a web site and offer
that product to the consumer. The next hurdle the company has to
overcome is getting web traffic to their site. After all, they
can have a kick-butt product but if nobody knows about it, they
won’t make a dime. This is where you, the affiliate marketer
comes into play.

When you signup for any affiliate program, you will receive a
special link that keeps track of the visitors you refer as an
affiliate. Now, your main goal is to redirect as much targeted
traffic as you can so you can raise your profits. There are two
ways for this: you will have to build a web site that generates
traffic and then “refer” part of that traffic to a partner
company, or you can buy targeted traffic from a reliable source
and redirect it to the website you are affiliated with. At
Revisitors.com, we have thousands of online entrepreneurs that
buy our targeted traffic (starting at $19,95) and redirect it to
an affiliate website, earning MUCH MORE than their investment.
The return on investment (ROI) for this type of opportunity is
usually very high, and it’s definitely worth a try.

The most common way to earn money by referring people to a
website as an affiliate is the Cost Per Lead (CPL) commission
structure. This is also the most used method by customers who
buy Revisitors targeted traffic and redirect it to the website
they are affiliated with.  A CPL program is advantageous because
you simply need to convince your traffic to provide their
information to your partner company. In other words, a cost per
lead affiliate program will pay for each person or “lead” that
is referred to your partner’s web site. A Lead is any personal
information that a visitor submits to a company for the purpose
of allowing the company to solicit their product or services.

Here is a rough example: Let’s say that a company offering a
“make money with affiliate marketing ebook” makes an average of
$50.00 profit from each sale made on their web site. They know,
based off of web site statistics and sales, that one in four
customers will buy their product or “convert” as it is commonly
referred to. They can then offer an affiliate a certain amount
of money (we will use $20.00 for our example) for each person
they refer to their web site that generates a lead. So, if an
affiliate gets 100 people each month to click on an ad and fill
in their information on the company’s web site they would make
$2000.00. The company would have made $5,000 from the referrals
and it will have only cost them the $2000.00. Again, both the
company and the affiliate succeed in with this method because
the company has extra sales it would not have had without the
home based affiliate business and the affiliate gets paid for a
product they do not manage or own. Now, I don’t know about you
but as for myself, I don’t mind having an extra $2000.00 each
month from a website that maintains itself. Imagine having
10 web sites that all do the same thing for different affiliate
programs.

In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There’s a lesson for us all in this.

For so long now, Web 2.0 has been working in the background to subtly but unwittingly undermine mainstream media, especially in America where, for example, RSS is understood and used far more readily than in most other nations. In this, the role of the “fortress journalism” is being steadily eroded as the nature of RSS feeds allow you to choose the BBC for video news, the New York Times for international news, the Guardian for ecological reports and ESPN for sports – so storming the gates of the fortress has been around for some time, but it is only now that publishers are seriously looking at new dissemination models in a more integrated and enlightened manner.

The main problem for the newspaper industry is that journalists have been very slow to recognise the changes that have been happening under their noses, and whilst the major players have all installed news feeds on their websites, they still continue with the assumption that their news product provides a complete set of information for their readers.

owever, it is all too easy to sit back and mock the fortress mentality as outdated but these organisations have always protected good journalism and have also sheltered and given legal protection to journalists from the likes of powerful businessmen and politicians.

So, simply replacing fortresses is not how it is being thought through. As modern society becomes ever more highly networked, the fortress is opening up and is lowering the drawbridge to allow the public inside its walls.

The BBC’s Peter Horrocks states in a recent 92-page document, The Future of Journalism: “Reducing effort in any journalistic section is anathema to the old fortress mindset. Even more disturbingly, it might also mean co-operating explicitly. If the BBC is best in news video and the Telegraph best in text sports reports, why shouldn’t they syndicate that content to each other and save effort?”

By better understanding the medium of change, journalists have their role to play: while the public are still demanding diversity and choice, they also want powerful features and editing that journalism provides best.

What we cannot do away with is investigative reporting and analysis. Now, more than ever before, news organisations need to invest their talents intelligently in and amongst the new media web platforms, or they risk being ignored by an ever-growing number of young people for whom television and newspapers are irrelevant.

So journalism is changing and with it, social media: it is now about being permeable, interactive, 24/7, multi-platform and converged. The best approach and leverage for businesses using Twitter is by providing valuable information to your consumer base via links to relevant articles and helpful advice. And in time your “followers” may well make up your real “customer base”; it is far too early as yet to predict.

New media and Twitter in particular is a wake-up call for all mainstream media outlets and as SEMs, we lead the charge in that we inhabit their world to the extent that we blog, write articles and tweet.

So, on a regular basis, we should aim to:

1. Write about your industry in a way that is useful to your audience, especially with articles. Keep on subject and submit it to the major article sites. If your blog has an associated RSS feed, such as WordPress, all the better. Enter it in the major social media sites as well. Then Tweet it.

2. Twitter is in its infancy, albeit a precocious little chap, and you may see no point in publishing your story as your “followers” are mainly unknown to you and therefore unlikely to read about what you have to say. Do not be deterred as this is the wrong approach: Twitter is here to stay and develop. If the Economist is backing Twitter against CNN, this medium has to be taken seriously.

3. Blogging and article writing should be done regularly. Just writing the odd story on a casual basis is not good enough. You should be consistent in the posting your articles and thorough with your research.

However, in the world of Web 2.0, the choices available for a total news information set is beginning to change journalists’ collective mindset: as Jeff Jarvis, Professor of Interactive Journalism at the City University of New York, described it: “Cover what you do best. Link to the rest.”

Social media websites now have millions of users using Web 2.0 platforms such as Facebook and Twitter and, with the immediacy of Twitter alerts, this is now what news consumers are tuning in to.

In a recent article by the Economist, Twitter 1, CNN 0 on the protests in Iran, 10.5 million American TV viewers turned to CNN, but instead of protests many of them saw a repeat of Larry King interviewing “burly motorcycle-builders”. The article went on to illustrate a typical post: “Iran went to hell. Media went to bed“.

This realisation is already transforming the face of journalism, which means building public participation in generating user content and making a paradigm shift from being a “manufacturing industry” to becoming a “service industry”.

But this too has its drawbacks as, without moderation, blog commenting can often descend into a low common denominator that is sometimes determined by tasteless or asinine comments. In one such instance, a group of aboriginal leaders from Canada requested that hate charges be laid against CBC because of some poorly-moderated user comments which escaped into the public domain.

This is the last part of my “5 Ways To Boost Your Website
Sales” course. Now you know those hidden tips and MUST-DOs
to make your site profitable. But remember: the top,
INDISCUSSED way to earn money with your business is to
invest money in it. And getting a targeted traffic campaign is
definitely the next step to success!

This is the last part of the Revisitors “5 Ways To Boost Your
Website Sales” course.  In this message, I will publish a list
of 25 MUST-DOs to get the ultimate online success. Enjoy!

1: Let people know about your affiliate program. Submit it to
numerous affiliate program directories, announce it in your
e-zine, put it in your sig file, etc.

2: Tell your visitors exactly what you want them to do at your
web site. You may want them to order products, subscribe to your
ezine, etc.

3: Focus your site on your visitor’s desires, not on yourself.
They want to know what’s in it for them, not that you won an
award for your business.

4: Try not to get caught up in loading your site with
technological gizmos and gadgets. Concentrate on your words,
they will do the actual selling.

5: Create your own ad copy; don’t copy the basic run of the mill
ad copy. Don’t be afraid of trying something different to
increase your sales.

6: Change you ads regularly. Your prospects can get bored seeing
the same ad all the time. They usually see the ad 7 times before
they actually buy.

7: Lower your negative word of mouth marketing. You’ll always
have customers that are dissatisfied. Try to please them as much
as possible.

8: Give people a deadline to order. Tell people if they order by
Jun 28, 2007 they will get a discount or free bonuses. This will
create an urgency so they don’t put off buying.

9: Offer people a money back guarantee. The longer the guarantee
the more effective it will be. It could be a 30 day, 60 day, 1
year, or lifetime guarantee.

10: Have some business cards printed up with your web site
address and other business information. Pass them out to people
you meet or that might be interested in your business.

11: Have a magnetic sign made with your web site address and
other business information. Place it on your car door or roof
when you are traveling.

12: Have some flyers printed out with your  web site address and
other business information. Keep a few with you to hang on
bulletin boards you see.

13: Have some pens imprinted with your web site address and
other business information. When you are done filling out your
check or signing receipts leave it there for the next person to
use or keep.

14: Have some mugs imprinted with your web site address and
other business information. Use them when you have company or
give them away to friends as gifts.

15: Write your ad copy like you’re talking directly to your
visitors. Use the words “you”, “your”, and “you’re” a lot in
your ad copy.

16: Create a free ebook directory on a specific topic at your
web site. People will visit your web site to read the free
ebooks and may see your product ad.

17:  Place colorful graphs, pie charts and other charts in your
ad copy. Use charts that will grab a persons eye and also
support your product claims.

18: Highlight buying incentives like free bonuses and money back
guarantees. You could place them in boxes or in front of a
different colored background.

19: Use short sentences or sentence fragments in the body of
your ad copy. A short burst of words can catch a skimmers eye
with one quick glance.

20: Highlight all the important keywords and phrases in your ad
copy. You could use bolding, underlining and color to highlight
the important words.

21: Use a headline that catches the attention of your target
audience. One of the most effective ways is to use a free offer
as your headline.

22: Use attention grabbing adjectives to describe your product.
For example sizzling, incredible, high power, ultramodern,
killer, eye popping, etc. 35.  Survey the people who visit your
web site. You could post a survey or questionnaire on your web
site. Ask visitors what kind of products they would like to see
on the market.

23: You could create a new market for your existing product. For
example, if you’re selling plastic bottles to a pop company, you
could turn around and sell those bottles to a fruit drink
company.

24: Offer a free trial or sample of your product. This increases
the perceived value because people think you’re confident in your
product, so it must be good.

25: Package your product with a lot of bonuses. This increases
the perceived value because people feel they are getting more
for their money.

Do you know that you could make a LOT of money simply by
referring new customers to Revisitors? It’s really easy: become
a Revisitors affiliate (it’s free and takes only 2 minutes) and
refer people to Revisitors using a special link we’ll generate
for you. We will then pay you an astonishing 20% commission on
EVERY sale made using this link. To help you make even more
sales, we created a large set of promotional material you can
use free of charge to promote Revisitors to your friends,
colleagues and customers! This includes attractive banners, a
professionally written text for your newsletter and
high-conversion headline texts.

Click here to learn more and join our affiliate program NOW:
http://www.revisitors.com/affiliates.html

The secret of web success is not really a secret, but
somehow people always seem to forget it, or make it their
lowest priority. The secret is remembering what’s
IMPORTANT. For all the people who kick the tires, only some
will buy. To succeed, you need a steady stream of potential
customers who are interested in your products. Visitors who
are likely to buy. As I’m sure you know, the missing
ingredient is traffic. Potential customers. Targeted,
quality traffic.

Revisitors gets you targeted traffic! With our system, you
won’t have to wrack your brain trying to come up with
marketing schemes and tricks to bring visitors to your
site. All you’ll have to do is decide how much traffic you
want, and we’ll deliver it!

Our traffic comes from a large network of specialized
websites, each with its own narrow market, that receive
thousands of visitors every day. We process this traffic
using a proprietary algorithm and a manual review process
to maximize your internet advertising by redirecting
targeted traffic to your site. Basically, all we do
is redirect the traffic coming from our network to your
website.

When you make a purchase, one of our specialists will visit
your website and, whether you specified a target or not,
will set up your campaign to send you massive amount of
visitors to your website. It is in our best interest to do
so, if you generate sales or contacts chances are you’ll be
back for another purchase.

Thanks to this manual review process, our online
advertising technology will maximize your internet
advertising dollar! By connecting your website to
our content-rich affiliate sites and search engines, we can
deliver targeted visitors that go well beyond any
traditional online promotion method.

Remember – more traffic will give you more leads, and more
leads means more sales!

Click here to receive targeted traffic NOW:
http://www.revisitors.com

1: Choose the right domain name for your website. Websites
with a good domain name are easier to remember and trust.
The right domain name should have the .COM extension,
should be short (one or two keywords), English language,
and somehow related to the product you sell.

2: Focus on the content, easy navigation and logical flow
instead of making your website cute. Don’t include pop-up
message. Increasing demand for pop-up window suggests that
you will annoy a lot of visitors if you have this feature.

3: Design your website around a theme. Clearly state what
you are about on the top of the page. Don’t confuse readers
with links all over the copy. Provide information on the
website that helps visitors solve their problems. Build a
case for your business that leads reader to conclude that
you are the only business for them; irrespective of the
cost.

4: Give browser some reasons to come back to your website -
like free newsletters, monthly specials, etc. Keep the
content fresh and add/delete pages regularly. This will
keep your information up-to-date and help you get better
search engine ranking.

5: Identify keywords that are important for your business,
and use them in copy. It may make sense to have one page
per keyword. Include keyword in the title tag, as well as
in the page description tag. Use them in plurals also, when
it makes sense. You can check Google, Overture or other
search engines for keyword options at no cost.

6: Search engines do not index images, thus any text
presented as image will not help you with your web
presence.